Parthian Partners’ i-invest App Launches #VioletsForHer Savings Plan to Empower Women Financially

In celebration of International Women’s Day, i-invest, the financial services app powered by Parthian Partners, launched the #VioletsForHer savings plan. This innovative initiative aims to empower women by equipping them with the tools and knowledge to take control of their financial futures.

The #VioletsForHer savings plan recognizes the unique challenges women face in today’s economic landscape. By offering a competitive interest rate with an additional 1% per year compared to standard plans, i-invest provides women with a valuable advantage to grow their savings. To further incentivize consistent saving habits, top performers on the leaderboard will receive monthly rewards.

The launch of the #VioletsForHer savings plan coincided with a special Women’s Day event themed “Women & Money: Unlock Your Financial Power!” This event transcended a simple product launch by providing women with actionable insights and practical strategies for financial success. Renowned speakers like Habiba Balogun, a certified trainer and coach, Mary Akpobome, Chief Operating Officer at Imperium Capital Partners, and Sola Adesakin, a finance coach, shared their expertise.

Habiba Balogun emphasized the importance of financial literacy for women, arguing it equips them to navigate financial opportunities and access vital resources. She called for greater inclusivity by advocating for organizations to prioritize women’s access to financial services. Mary Akpobome encouraged women to embrace calculated financial risks, but with a solid foundation of knowledge and sound insights. Sola Adesakin highlighted the importance of intentional financial management and setting achievable goals to build a strong personal economy.

The #VioletsForHer savings plan, combined with educational initiatives like the Women’s Day event, demonstrates i-invest’s dedication to closing the gender wealth gap. By empowering women with financial tools and knowledge, i-invest contributes to fostering a more inclusive economic landscape for Nigerian women.

Parthian Partners, the leading interdealer broker in Nigeria, operates i-invest. They remain committed to driving economic development and creating value for stakeholders through excellence in financial services.

 

L-R: Ndidi Ukaonu, MD, Parthian Capital; Mary Akpobome, COO, Imperium Capital Partners; Tobi Olusoga, COO, i-invest and Bunmi Popoola, Executive Director, Total Energies Nigeria, at the #VioletsForHer event organised by i-invest to celebrate Women's Day in Lagos.
L-R: Tobi Olusoga, COO, i-invest; second keynote speaker, Habiba Balogun, Leadership Coach; and Ndidi Ukaonu, MD, Parthian Capital, at the i-invest #VioletsForHer Women's Day event in Lagos.
L-R: Tobi Olusoga, COO, i-invest; second keynote speaker, Habiba Balogun, Leadership Coach; and Ndidi Ukaonu, MD, Parthian Capital, at the i-invest #VioletsForHer Women's Day event in Lagos.
L-R: First Keynote Speaker, Mary Akpobome, COO, Imperium Capital Partners; Tobi Olusoga, COO, i-invest and Third Keynote Speaker, Sola Adesakin, Finance Coach and founder of Smart Stewards Financial Advisory Limited, at the i-invest #VioletsForHer financial literacy event to celebrate Women's Day in Lagos.
Panellists at the #VioletsForHer event organised by i-invest to celebrate Women's Day in Lagos: (L-R:) Jennifer Omame, Product Management Lead, i-invest; Ibi Ibru, Certified Personal Finance Educator & Coach; and Wonu Kunle-Bello, Head, Fund and Investment Manager Ratings, Agusto&Co.