Parthian Partners’ i-invest App Launches #VioletsForHer Savings Plan to Empower Women Financially
In celebration of International Women’s Day, i-invest, the financial services app powered by Parthian Partners, launched the #VioletsForHer savings plan. This innovative initiative aims to empower women by equipping them with the tools and knowledge to take control of their financial futures.
The #VioletsForHer savings plan recognizes the unique challenges women face in today’s economic landscape. By offering a competitive interest rate with an additional 1% per year compared to standard plans, i-invest provides women with a valuable advantage to grow their savings. To further incentivize consistent saving habits, top performers on the leaderboard will receive monthly rewards.
The launch of the #VioletsForHer savings plan coincided with a special Women’s Day event themed “Women & Money: Unlock Your Financial Power!” This event transcended a simple product launch by providing women with actionable insights and practical strategies for financial success. Renowned speakers like Habiba Balogun, a certified trainer and coach, Mary Akpobome, Chief Operating Officer at Imperium Capital Partners, and Sola Adesakin, a finance coach, shared their expertise.
Habiba Balogun emphasized the importance of financial literacy for women, arguing it equips them to navigate financial opportunities and access vital resources. She called for greater inclusivity by advocating for organizations to prioritize women’s access to financial services. Mary Akpobome encouraged women to embrace calculated financial risks, but with a solid foundation of knowledge and sound insights. Sola Adesakin highlighted the importance of intentional financial management and setting achievable goals to build a strong personal economy.
The #VioletsForHer savings plan, combined with educational initiatives like the Women’s Day event, demonstrates i-invest’s dedication to closing the gender wealth gap. By empowering women with financial tools and knowledge, i-invest contributes to fostering a more inclusive economic landscape for Nigerian women.
Parthian Partners, the leading interdealer broker in Nigeria, operates i-invest. They remain committed to driving economic development and creating value for stakeholders through excellence in financial services.
